WALTER ROLFO

The editorial director of our training project and creator of Story Coaching^®

The project is based on the use of emotions as a means of amplifying the permanence in the minds of the listeners of motivational and institutional contents.
Story coaching is a formative and performance modality created to meet current market needs, very effective because of the ability to convey messages in the peak of the participant's emotional attention, changing the communicative mode of story-making.
It has been shown that people, when they get excited, are able to absorb in a short time a quantity three times greater of contents and information also, and above all, on an unconscious and subliminal level.
The perception that the participants will have, is to have witnessed a motivational show created for them, with care and attention, plus they will have assimilated and made their own, in a profound and effective way, all the important information necessary to communicate.

The power of emotions, amazement and wonder are an extraordinary means of communication that we have codified and transposed in an extremely effective way in our coaching and training sessions.

Think Strange Philosophy^®
It is an innovative form of problem solving that is based on the philosophy of lateral illusionistic thinking. It applies to marketing, guerrilla marketing, communication and business life. In our courses is the inspiring philosophy with which we help our customers achieve impossible results.

Walter Rolfo